November 17, 2016

Cargill Rolls Out Exclusive EZ Peel™ Packaging for Our Certified® Ground Beef 1-lb. Chub Products

Cargill is continuing their standard of innovation by answering consumer demand for better fresh meat packaging. According to a Cargill proprietary research study of more than 8,000 fresh meat consumers, 57 percent of consumers said they prefer meat packaging that requires as little contact with raw meat as possible – and are willing to pay more for it. In fact, 63 percent of consumers are willing to pay 10 percent more for easy-open packages.*

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That’s why Cargill is introducing EZ Peel™ packaging in all 1lb Our Certified® ground beef chubs. This packaging format is available in a variety of lean points and source grinds, providing consumers with options.

18287_Hand_WoodGrain2 (1)With the strictest food safety, quality and production standards, Our Certified® Case Ready 1 lb Chubs with EZ Peel™ packaging are the same great fresh beef products that consumers have trusted for years. Cargill is raising the bar with continuing to meet and surpass consumer expectations when it comes to freshness, flavor and experience.

To learn more about Our Certified® ground beef products or EZ Peel™ packaging, please contact your local Cargill sales representative or visit CargillGroundBeef.com.

 

*FPA Brand Value Report 2015

EZ Peel™ is a trademark of Bemis Company, Inc.