Cargill’s ‘Feed for Thought’ survey of more than 2,000 participants in the U.S. and Brazil found that 54 percent of U.S. consumers are more likely to purchase beef raised without antibiotics, however, only 35 percent are willing to pay more for it.
Consumer Trends Library
Over the last 50 years, grocery stores have evolved department by department to meet changing consumer demands and tastes. More brands have entered and products have been introduced to transform the shopping experience. However, one section of the store – the fresh meat case – remains relatively the same today as it was in years past.