In American culture, convenience continues to be a driver when it comes to meal planning and food purchasing decisions. According to Cargill proprietary research, 73% of fresh red meat consumers described their last red meat experience as quick and easy to prepare.
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Gen Z is on the rise and will represent 40 percent of the population by 2020. Bold cuisine is their cuisine. The last generation to be mostly non-Hispanic white at 52.9 percent, this generation is highly multicultural. They prefer a vast variety of cuisines, from Korean to Vietnamese, to American or Southern. Eating adventurously with bolder flavors will become the new norm as they continue to seek out experiences.
Dating back to ancient times, ground beef has a long history that spans cultures and continents. And for 97% of fresh red meat purchasers, ground beef is still on the grocery list. But what factors will keep ground beef relevant into the future?
Our own Brian Bell, Vice President of Sales and Marketing, wrote about the changing landscape of the fresh red meat category in the February issue of Grocery Headquarters. Bell zeroed in on three topics – Generational Differences in Red Meat Consumption, Purchase Occasion and The Future of the Category.